There are two main types of marketing through which handbags can be sold- wholesale marketing and retail marketing. This article focus is on the wholesale marketing for handbags. Wholesale involves the sale of products for resale. Wholesalers, who are at times the producers, sell the handbags in large quantities to the retailers who then sell to the consumers. Some users, though not common also use purchase the handbags in bulk.
There are many advantages associated with wholesale bags. To begin with, wholesale handbags help in reducing the purchase cost. Traders will enjoy low costs for the handbags emanating from such factors as the trade discounts. When handbags are demanded in bulk, the producer can purchase the raw materials in bulk. The average costs of production will, therefore, below. They can thus afford to sell the products at lower prices. The traders will enjoy such benefits as trade discounts and quantity discounts.
Secondly, the traders benefit from wholesaling in that during shopping; they acquire the stock from a common point. When traders want to restock their stores, they can do it by visiting a particular wholesaler, where they can get all handbags they want. It saves them time that could be spent while sourcing at different wholesale stores. It also increases the convenience when the required stock is large.
Wholesale handbags also allow the distributors and traders to have a better choice of handbags. They are even able to make purchases on different types of handbags. In return, they offer their customers a wider variety of handbags to select from. This increases the satisfaction provided to the buyers, which translates to more sales.
Buying wholesale handbags in bulk also ease delivery. For relatively long distances from the wholesaler’s premises, the cost of delivering single handbags is relatively higher as compared to that of delivering handbags in bulk. Therefore, better arrangements for the delivery of large quantities of handbags can be made as compared to small quantities. Bulk selling also help in the creation of supply networks that used in the delivery of the handbags to buyers.
Wholesale handbags also help the buyers to familiarize themselves with the handbag industry. When a trader is dealing with single or individual items, they may not have the privilege to visit the seller. In contrast, large volume buyers find it important to visit the wholesaler premises due to substance matter involved.
In conclusion, wholesale trade is not only beneficial to the wholesaler but also to the traders. Buying handbags in bulk will save the parties involved substantial resources –time and finances.